"Parents residing in North London wants to find an exceptional and skilled tutor to guide their smallest child on his initial journey to growing into an English gentleman."
When reading this advertisement, you might naturally skip the term "beginning" as mere an expression.
However, it might be the crucial aspect of this unique job advert, as it aims to find a tutor for a 12-month-old.
Hundreds of submissions have already been sent in since the unnamed family published their search for the highly paid tutor, who needs to be "someone very special".
During the past few weeks, the advert has attracted notice across the media, with numerous asking why?
Forward-Thinking Method
Adam Caller, CEO and founder of an education consultancy, which is helping the family in their search, said that in spite of early skepticism, he viewed the plan "forward-looking", and "innovative".
When he consulted the family, he mentioned they appreciated the unusual aspect of their request, and how immature their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their firstborn was five, and by that point "cultural bias had by then taken hold".
But what did the family indicate by "cultural leaning"?
It's "all-encompassing", he answered. "The manner you eat, the manner you speak".
He said the elder child had picked up "really subtle, unspoken signals" from the family, and had assumed their cultural habits. The family told Adam they wished to avoid history to happen again with their younger child.
The intention: To bring in a British tutor, who needs to speak with standard English accent, to guide the baby right from the beginning.
Subtle Influence
"Much of the development at the start here is somewhat osmotic," stated the expert.
It's via this subtle influence that the family are aiming the child will pick up the English characteristics they wish to impart.
Adam said the tutor had to be someone who went to "prestigious academies – comparable categories of schools as the family aspire to send their son to".
"The tutor just has to be the appropriate candidate, they'll be doing things they may not realize they're doing, effortlessly," he added.
Cost Not Relevant
The family informed him the successful candidate should ideally also have knowledge of or enthusiasm in riding, skiing, artistic pursuits and instrumental training so as to shape the child in a broad spectrum of passions.
Additionally though, he explained the family desired the tutor to register the child on a range of classes so the child would be "equestrian training and learning an musical instrument by the time they are about three years old".
In the family's perspective, assisting their son grow into a "English gentleman" will lead to accomplishment and provide access.
"Considering the pros and cons of that, because it's undoubtedly a status symbol," he notes.
However, despite all this guidance in "Britishness", would the child pick up alleged cultural influence from the globally influenced family he is raised by in any case?
"Certainly", answered Adam. "The parents know this might not succeed, but they've merely embraced the attitude of, 'why not attempt it and we should start as early as we can', because the cost of it is not a concern," he stated.
Impractical
A number of in the tutoring industry who share those concerns.
Peter Cui, chief executive of Blue Education, who supplies personal educators, wrote that "the journey of adopting dual cultures, or actually, discovering oneself, is something that must be lived into, not engineered."
Peter explained that he had relocated from China to the Britain at the age of 7 years old, and had been raised understanding and living both cultures. He progressed to learn at the University of Cambridge.
"The concept that one individual can function as a representation of English culture, an individual who can in some way transfer the attributes of a British gentleman upon a infant child, strikes me as idealistic and unfeasible," he wrote.
"From my perspective, engaging a quintessentially English tutor from babyhood will will not instantly achieve the outcome they hope for.
"I wasn't provided with such a figure, and however I have been fortunate enough to live many of the situations they desire for their son."
He stated: "The fact is, cultural identity can not be forced from the external environment; it must be embraced, and it must be internally driven."
Acquiring Englishness
Of course, English culture is something the CEO believes can be instructed – and sold.
"I believe the situation that the international society regards us in this light is something that we should be cherishing|valuing|appreciating