Late Thursday, amid swirling speculation concerning an incident at Brown University, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and guiding the public to her channel's 9pm newscast.
While the network is hardly a flawless news source, her message rang true for a lot of people. It remains one of the outlets where there exists fact-based and generally trustworthy reporting – particularly during breaking news situations such as the one developing near a New Hampshire storage facility.
A Vulnerable Situation During a Corporate Battle
But the news network, now four and a half decades old, finds itself in a precarious state as two giant media conglomerates compete for ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has been drawn into a high-stakes game of mergers and acquisitions, instead of as a question of what helps the information-seeking public.
“Here is one more case of the profound systemic issues with origins in many years of regulatory actions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.
The conjecture about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.
“It gets presented as a corporate drama with key players as the protagonists, but there is hardly any discussion of the common good,” Pickard explained.
The Complicating Factor: Political Influence
This situation is complicated by Donald Trump’s opinions about a network he has long portrayed as perhaps his chief “fake news” foe.
Remember the chants of “CNN sucks!” at Trump's rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.
Trump now claims that the network requires new ownership. You can read that as ownership that will insulate him from journalistic oversight. That is one reason why he seems to support Paramount Skydance, which has made a unsolicited offer.
There is a basis to like that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that venerable news network.
An Outcome of Continued Instability
It is important to note, if Netflix wins, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a welcome development to many at the network, but it’s hardly a safe harbor. That arrangement could position CNN for a future sale. It never ends.
If you ask Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that competition laws should prohibit both deals.
“Each proposed deal would be detrimental to the country, and both should be challenged by anti-trust authorities,” Wu argued.
The Fundamental Problem and a Way Ahead
Regardless of the resolution regarding CNN, the bigger problem remains.
“Our current system is a highly structure that undermines democracy, but we must resist the belief that change is impossible,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to create this hyper-commercialized monster, and revised policy decisions can tackle it.
Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Reform is a distant prospect now, but that doesn’t mean it will be impossible forever.
Measures that bolster independent news organizations, reinforce local journalism, finance public media, and outlaw the accumulation of media power in a handful of hands are within reach – they are essential for a functioning democracy.
In the world of media ownership, bigger isn’t better. And news organizations including CNN shouldn’t be pawns in the newest corporate chess match.